What $480M of Gross Revenue Looks Like to Groupon

On Saturday, the Wall St. Journal posted details of an internal Groupon memo that reported $760 million in revenue last year.

The WSJ article came just as I was finishing up a visualization of some data I had collected on Groupon deals, which gives perspective on that massive number in terms of the individual deals.

Each box is a deal. I used height to represent number sold, and width to represent the price. Area is therefore gross revenue, and colour is city for the top 20 cities.

(Click for a larger, interactive version. Only works in browsers that support SVG, i.e. not IE)

The 2D-bin-packing was implemented in R and C++, based on code by mackstann. Thanks to my friends Eric and Lisa for feedback on a draft of the visualization.

This entry was posted in Data Mining, R, Statistics. Bookmark the permalink.

14 Responses to What $480M of Gross Revenue Looks Like to Groupon

  1. Tal Galili says:

    Nice graph,
    I would like to suggest the use of different (more neutral) colors.

    Cheers,
    Tal

  2. Nariman says:

    Nice work, Paul!

    It’s slow as molasses on Chrome but very neat in the end.

    Would love to see the code for this, if you’re willing to release it.

  3. Rudiger says:

    Interesting data set! Could you write more on how collected the data on all their deals? Scraping Groupon’s sites and pulling out each deal’s 1)title, 2)city, 3) price, 4)number of people who bought it, and 5)whether it tipped? Did you also collect the deals that didn’t tip?

  4. Roch says:

    Nice one, how did you get the full data?

  5. Caqlilow says:

    Dope visuals. You’re really taking mathematical art to a new level Paul, keep it up

  6. Dave H says:

    Nice job. It proves its worth in easily converting data to information in that it reveals that America has a rather disturbing obsession with the removal of body hair.

  7. Nice graph! Thanks for taking the time to put it together!

  8. Chris G says:

    What does overall location left to right mean? Top to bottom?

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  11. Pingback: Groupon Daily Deal Revenue Statistics of $480 Million Worth of Daily Deals | : Mobile • Local • Social

  12. Nathan Artt says:

    You should read this article, as well as the S-1 for Groupon. They calcuate “revenue” as equivalent to the price of the deal, before they share it with the merchant. They currently owe $230m to merchants, 60 days behind, with only $200m of cash. Not exactly a booming business.

    http://www.minyanville.com/businessmarkets/articles/groupon-groupon-ipo-tech-stocks-linked/6/3/2011/id/34936

  13. Pingback: 10张信息图让你更了解团购网站 | 微助力social社会化博客

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